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Browsing: News
The GMAT exam turns 60
The first standardized exam specifically for graduate study of business in the US—the precursor to…
Microsoft wins 10th annual Kellogg School Super Bowl Ad Review
Microsoft’s ’empowering ad’ wins the 10th annual Kellog Super Bowl advertising review. Other 2014 top-ranked…
ISB alum led venture WIT acquired by Saxon Global
US-based Saxon Global Inc, a provider of IT consulting and solution engineering services, has acquired Bangalore-based…
Branding pitfalls: confusing the problem with consumer insight
By Amit Kumar Could you be confusing your brand’s problem with an insight? They look and sound deceptively…
Thunderbird MBAs pitch in to educate 100,000 Peruvian women
Free business training has been provided to 100,000 women entrepreneurs in Peru, marking the goal…
Social media users evolve tactics to separate fact from fiction
In the age of social media, individual have partly taken over the job of reporting…
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