With global sports revenues predicted to touch US$145.3 billion, according to a PwC outlook report, and the sports industry evolving as part of a wider marketplace of consumer entertainment has created a need for professional Managers at senior levels.
In response, business schools are developing curricula to come up with an MBA in sports management. The EU Business School has introduced it as an interdisciplinary program designed to teach management skills such as sports marketing and management, sports advertising, media relations and sports sponsorship programs.
According to EU Business School, the sports market is expanding in countries which are experiencing strong economic growth, opening up more management opportunities in BRICS markets (Brazil, Russia, India, China and South Africa). MBA graduates with a well-rounded academic and professional experience would be at an advantage to guide the future of this industry.
Sports management no longer remains confined to facilitating the activity of players and athletes. It has become more professional and commercial and clubs need to have the right structure in place, while nurturing their identity and connection with the fans, says Chris Jordan, senior consultant at sports recruitment agency.
Thus, there is an increasing need for managers to take the lead in making sports competitive within the larger business of consumer brands, media and entertainment.
EU says the industry offers “diverse and dynamic opportunities ranging from involvement in professional sports to managing events and private, public and corporate health and fitness clubs”.
“An Increasing awareness of fitness and wellness and the popularity of professional sports results in marketing and media opportunities and sponsorships”.
“Sporting events, whether they are small local competitions or large events with worldwide exposure, require professional managers to ensure maximum benefit for all stakeholders. The curriculum is designed to prepare students for a wide range of managerial positions in sport-related fields,” it adds.
Sports industry recruiters have seen commercial departments increase almost threefold over the last five years, with dedicated media departments being created to tackle new opportunities in technology, content and international development.
Thus, a newly minted MBA in sports management would be ready to take on new roles in areas like business development, growth and engagement, events management, finance and marketing.
EU Business School’s specialized MBA is available at three of its campuses in Europe – Barcelona, Geneva and Montreux – on a full-time as well as a part-time basis. (Image Courtesy : www.unieflu.ch)