EPGP team from IIMB Wins 3rd Place In ESIC Global Marketing Competition

A three-member team from IIM Bangalore called ‘Autobots’ has won the third place in the finals of the Global Marketing Competition, organized by ESIC Business & Marketing School in Madrid.

The competition had 2150 teams from 881 educational institutes and 16 companies, spanning 89 countries. The IIMB team members, Saket Dugar, Abhishek Singhal and Partha Rao, students of the 2018-19 batch of the Executive Post Graduate Program in Management (EPGP), had also bagged a sponsored trip to Spain on entering the finals, IIMB said in a press release.

In the competition, the team had to make use of an online simulator which took into account consumer behaviour in the global market. The team, as an automobile company, had to maximize profits in this simulator.

Describing the contest, Partha Rao said, “The competition consisted of an online simulator in which we had to participate as an automobile company and maximize our profits in three markets – North America, Northern Europe and Southern Europe. We made it to the semi-finals, competing with six other teams to enter the finals held in Madrid in December 2018.”

The EPGP is an intensive one-year, full-time program designed to enhance skills and capabilities essential for responsible positions at senior management levels.

The IIMB team reached Spain on December 10, after which they had to give a presentation on the executive decisions taken in the semi-finals. The team decided that they were going to present as CEOs and not as competitors and the presentations were made the next day.

As the IIMB team was ‘Grupo Uno’ or Group One, it was the first team to make the presentation in front of a panel of C-level executives and professors. The interactive presentation was followed by a short interview with a local Spanish newspaper.

The EPGP is an intensive one-year, full-time program designed to enhance skills and capabilities essential for responsible positions at senior management levels. Challenging and globally oriented, its objective is to produce future leaders who can handle the dynamic corporate environment.