Indian Cases In Demand Globally: IIM B Reports 39% Spurt In Sales

Case studies by Indian Institute of Management, Bangalore (IIM B) are educating students and managers around the world says the India based B-School. Sale of cases, distributed through Harvard Business Publishing, shot up by 39% in 2015.

There has been a surge in demand for case studies developed by IIM Bangalore and distributed through Harvard Business Publishing, an affiliate of Harvard Business School, with whom IIMB has a partnership. IIMB was the first management school from India that started distributing cases directly through HBP.

“Traditionally, most cases were based on American companies. However, in the recent past, there is a lot of interest to understand business/management challenges faced by companies in emerging markets, especially India.”

“Traditionally, most cases were based on American companies. However, in the recent past, there is a lot of interest to understand business/management challenges faced by companies in emerging markets, especially India. Most cases published by IIMB on are Indian companies or multinational companies operating in India, and this could be the primary reason for the spurt in cases published by IIMB,” said U. Dinesh Kumar, Chairperson, One Year MBA (Executive Post Graduate Programme in Management -EPGP), and Chairperson, Decision Sciences and Information Systems area and the Data Centre and Analytics Lab, IIMB.

Compared to the previous year (2014), there has been a 39% increase in the sales of IIMB cases, distributed through HBP, across 47 countries. Fifteen cases sold more than 1000 copies in 2015.

Each year, IIMB publishes and distributes case studies, through HBP and Richard Ivey Publishing, on various business challenges that companies have to deal with. The Centre for Development of Cases and Teaching Aids (CDOCTA) at IIMB supports case writing.

In 2015, 24 new cases were added to the existing cases, taking the total number of cases, distributed through HBP, to 102.

A few of the top-selling IIMB cases of 2015 include Volkswagen in India authored by Professor Seema Gupta; The Saffola Journey by Professor Srinivas Prakhya and Poddar R; 3M: In India for India by Professor Abhoy Ojha; 1920 Evil Returns:  Bollywood and Social Media Marketing by Professor U Dinesh Kumar and Suhruta Kulkarni; and Brand Revitalizing and Brand Reinforcement: The Case of Arrow Shirt in the Indian Context by Professor S Ramesh Kumar and Amod Choudhary.

The cases are written by the IIMB faculty in collaboration with the students and/or case writers.