INSEAD is celebrating the 50th anniversary of the business school’s first female graduates of the MBA program. To mark the occasion, it has unveiled 50 big ideas from 50 of its remarkable female academics through the ‘50 Years, 50 Women, 50 Ideas’ initiative.
Under the initiative, 50 of the school’ female faculty and doctoral alumnae, will share their ‘Big Idea’, capturing the essence of their research.
“These 50 women reflect the heart and soul of INSEAD’s academic environment–diversity in research and teaching methods, with no single school of thought predominant. They focus on what matters most, which is rigour and impact on management as a practice and a discipline. We are proud to celebrate their achievements and thought leadership,” Laurence Capron, Dean of Faculty at INSEAD and Professor of Strategy said in a press release.
Going beyond the boundaries of their disciplines, they will identify areas in academic literature and business practice to answer some of the most pressing issues facing businesses. Many of them are also pioneering innovative learning methods.
“These 50 women reflect the heart and soul of INSEAD’s academic environment–diversity in research and teaching methods, with no single school of thought predominant. They focus on what matters most, which is rigour and impact on management as a practice and a discipline. We are proud to celebrate their achievements and thought leadership,”
Among the big ideas presented by the female faculty members, Annet Aris (Strategy) has suggested that in a digitising world, boards will have to focus significantly more on understanding customers and delivering superior value.
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Linda Brimm (Organisational Behaviour) points out that global cosmopolitans experience a complex array of challenges and opportunities when living and working in multiple countries.
Laurence Capron (Strategy) says that firms that diversify their growth strategies last longer than those using only Mergers & Acquisitions.
Lily Fang (Finance) wants women to learn from men and tap into their social networks.
Maria Guadalupe (Economics and Political Science) says anti-takeover provisions reduce the firm value and do not give managers additional bargaining power to obtain a higher price in the takeover negotiation.
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Zoe Kinias (Organisational Behaviour) says self-affirmation, achieved by reflecting on personal values, can eliminate gender gaps in business students’ performance.
Xiaowei Rose Luo (Entrepreneurship and Family Enterprise) has found that widely held cultural views shaped securities analysts’ assessment of family firms.
Renee Mauborgne (Strategy) says lasting success comes not from battling competitors but from creating “blue oceans” — untapped new market spaces ripe for growth.
Jennifer Petriglieri (Organisational Behaviour) says labelling someone as a high-potential can thwart their development.
Hilke Plassmann (Marketing) says marketing changes how products and services are perceived in the brain.(Image Source:wikipedia.org)
