XAVIER INSTITUTE OF MANAGEMENT

Xavier Square, Bhubaneswar – 751 013, Odisha

Tel: 0674-3012345   Fax: 0674-2300995

E-mail: [email protected],

Web: http://www.ximb.ac.in

PRE-EVENT PRESS RELEASE

COMMUNIQUÉ 2021 – ANNUAL MEDIA CONCLAVE

10^th October

Xavier Institute of Management, Bhubaneswar is delighted to announce its annual media conclave Communiqué is scheduled for the 10^th October 2021.

IlluminatiX – the Media and PR Cell of XIM conducts Communiqué every year which hosts prominent names in the media and business as they share their knowledge and experience with the audience. As we geared up for Communiqué, we saw, especially throughout the pandemic, social media, trends, and ideas spread like a well-arranged stack of dominoes. Keeping that in mind, Communiqué 2021 has been themed “Domino Effect PR: Communication in the hands of the masses”.

Any information released to the world can create ripples and just like a well-arranged set of dominoes, leads to a chain reaction that could alter the landscape of media and PR. Today, the PR of an organization is at the fingertips of every customer, stakeholder, and spectator. This year’s theme revolves around how the changing landscape of PR, how the cause and effect of top-to-bottom and bottom-to-top channels of communication and how the deconstructed media enabling empowerment in the hands of the masses are affecting brands across the world and how they leverage this opportunity to build a stronger PR base in the eyes of the masses.

The 8^th edition of Communiqué will host an esteemed panel of Mr. Samir Kapur (Director at Adfactors PR Communication Consultant), Ms. Bhavya Sharma (Associate Director, PR & Communications, Urban Company), Mr. Mudassar Hossain (Managing Partner, Ogilvy), and Mr. Prashant Sukhwani (Head of Brand & Communication, Burger King Corporation). These panelists bring vast experience from their respective domains. They will share valuable insights into the changing landscape of PR over the years and how they have stacked the dominos of such a delicate mechanism to ensure their brands stay on top of the chain. They bring with them their experience of leveraging situations which demand improvisation and understanding trends of the stakeholder relationships with each other and how it goes on to impact every brand connected in the chain.

About XIM University

 XIM University, erstwhile known as Xavier University, was established in accordance with the Xavier University Act 2013 and was inaugurated on 7th July 2014. The University is India’s first digital University and an institution of higher learning for imparting professional and technical education. It is a self-financing institution of higher learning for imparting professional and technical education. XIM offers its Masters in Business Management through its flagship school, XIM, Bhubaneswar. It also offers Masters in Human Resource Management through Xavier School of Human Resource Management, Rural Management through Xavier School of Rural Management, Sustainability Management through Xavier School of Sustainability and graduate programme in commerce through Xavier School of Commerce. Apart from these, it has proposed to set up other schools of higher learning in various areas like Public Policy, Sustainability, Media & Communications, Finance, Education and Centers of Research in Public Policy & others.

About XIM, Bhubaneswar

Xavier Institute of Management, Bhubaneswar, a 33 years old business school of global repute is the Flagship School of Xavier University. Inspired by the Jesuit spirit of ‘Magis’, or excellence, XIM Bhubaneswar strives to be a premier institute globally recognized for management education, training, research, and consulting that help build a just and humane society. The Institute today has become widely recognized for its excellence in imparting management education. It is counted among the leading management institutions in the country.

 For more information please contact:

IlluminatiX, Media & PR Cell of XIM, Bhubaneswar

Email: [email protected]

Phone No: 9674643954